Helping complex B2B products find their buyers.

Customer discovery, go-to-market strategy, copy, and web design for teams selling complicated products to careful buyers.

Selected clients

Sony

Metso

Tetra Pak

Vectorscape

Future Steps

01 — Hello

Hey there! I’m Oskar. I’m a Swedish-American editor and marketer based in Malmö. Since 2020, I have helped companies with complicated products and services figure out who their customers are, and what to say to them.

I don't have the typical background of a marketer, nor have I ever studied marketing in school. Some people care about that sort of thing. Not me. That's why I chose to get a degree in something useful instead: history. To my surprise, it turned out to be great preparation for this line of work.

History taught me how to dissect a complicated situation. It then taught me to explain it in simple words. But above all, history taught me to always, always question the source. If we work together, you may notice this behavior in how, before I write a line of copy or strategy, I prefer to talk to customers myself, inspect deals that were won and lost, and listen for words your buyers use themselves. The source is where I often find the truth.

I have worked with teams at Sony, Metso, and Tetra Pak, for smaller companies in real estate tech, healthtech, and logistics, and for independent consultants selling complex advisory services.

Clients have asked me to write content, build content marketing strategies, research customers, run months of customer interviews, and gather market data for investment decisions. I have been asked to design go-to-market plans, build new landing pages, and develop new and exciting sales enablement materials. I have been asked to edit business book manuscripts.

That's the type of work an editor, marketer, and semi-trained-but-still-more-accurately-described-as-an-armchair historian can do for you, too.

02 — Services

Five ways I can help.

01Customer discoveryFind out who will buy, and why, before you build.

02Go-to-market strategyPositioning, ideal customer, and a launch plan.

03CopywritingWebsites, white papers, and sales handbooks for complex products.

04Web designClear, fast Framer sites that make a complicated offer obvious.

05Editorial AssessmentAn editor’s and a marketer’s read on your manuscript. For businesses creating lead magnets.