Helping complex B2B products find their buyers.

Customer discovery, go-to-market strategy, copy, and web design for teams selling complicated products to careful buyers.

Selected clients

Sony

Metso

Tetra Pak

Vectorscape

Future Steps

01 — Hello

Hey there! I’m Oskar. I’m a Swedish-American editor and marketer based in Malmö. Since 2020, I have helped companies with complicated products and services figure out who their customers are, and what to say to them.

I'm not your typical marketer, and I never studied marketing in school. Some people care about that sort of thing. Not me. I chose to develop highly sought-after skills instead, so I got a degree in history. Jokes aside, studying history turned out to be great preparation for this line of work.

History taught me how to dissect a complicated situation. It then taught me to explain it in simple words. But above all, history taught me to always, always question the source. If I help you with your company's marketing, you may notice how, before I write a line of copy or strategy, I will want to talk to customers myself, inspect past deals, and listen for the words your buyers use themselves. In my experience, the source uncovers the truth.

I have worked with teams at Sony, Metso, and Tetra Pak, for smaller companies in real estate tech, healthtech, and logistics, and for independent consultants selling complex advisory services. I am especially eager to support companies re-industrializing Europe.

Clients have asked me to write content, build content marketing strategies, research customers, run months of customer interviews, and gather market data for investment decisions. I have been asked to design go-to-market plans, build new landing pages, and develop new and exciting sales enablement materials. I have also edited business book manuscripts.

That's the exact type of work fit for an editor, marketer, and semi-trained-but-still-more-accurately-described-as-an-armchair historian.

And it's work I can do for you, too.

02 — Services

Five ways I can help.

01Customer discoveryFind out who will buy, and why, before you build.

02Go-to-market strategyPositioning, ideal customer, and a launch plan.

03CopywritingWebsites, white papers, and sales handbooks for complex products.

04Web designClear, fast Framer sites that make a complicated offer obvious.

05Editorial AssessmentAn editor’s and a marketer’s read on your manuscript. For businesses creating lead magnets.