Build trust in your ventures and gain influence with your writing.
Oskar Louis helps investors and business leaders turn their innovative intuition into books or articles that build trust with founders, partners, and the market at large.
Executive Summary
Kind words from customers
"Oskar approaches each text with the seriousness of a Swede and the breezy 'can-do' attitude of an American. And it’s a winning combination! The result is insightful communication with a light touch that makes even the most technical white papers and market reports enjoyable to read.”
– Joanna, Owner of communications agency
"I have worked with Oskar for more than 3 years. Oskar translated our complex B2B tech solution into simple-to-understand words for our target audience. The complete service—including the messaging strategy, website update, case story development, and digital advertising copy—led to extremely effective lead generation through our digital channels. His ideas and suggestions strongly helped me develop my health tech thought leadership ideas for my LinkedIn profile, aiding in sales conversations with our prospects."
– Anders, mSafety at Sony Network Communication Europe
"If your marketing and sales efforts aren't attracting the right prospects, Oskar is the answer. He has a rare gift for helping businesses clearly define and communicate their value proposition. Oskar’s exceptional way with words, paired with his deep understanding of customer journeys and what truly resonates with people, ensures that the content he creates is not only spot on but also incredibly effective. Working with him will undoubtedly result in an output that will serve as a valuable asset for your marketing mix for years to come."
– Aurelie, Owner of digital marketing agency
If you’ve worked with innovation long enough, like my clients, you will recognize the feeling too.
There’s entirely too much to say and too little time.
It's truly frustrating.
You can’t decide what to focus on. You’ve spent years refining your ideas but finding the right place to start writing about them feels like standing at the base of Mount Everest and staring up. There are a million ways to go. Every time you start writing, another idea pops up.
You can't find the time for writing. You’re juggling dozens of teams and thousands of tasks. You’re jumping from board meeting to board meeting. Getting even 30 minutes to write in peace is starting to feel like a pipe dream.
You're unsure of anything you produce. You find some time, but you're spending it writing and rewriting, editing and re-editing. You never feel entirely 100% confident that you’re producing material that actually lives up to your standards, or the industry's standards. You want to write something that stands the test of time, after all.
In this situation, you may be tempted by a few options.
1.
First, you might try to brute force your way through a manuscript. It's an impressive goal and it might work for you. However, it doesn't take into account that roughly 97% of authors who start a manuscript never finish it. Then consider the odds for a busy person like yourself. Even if you get two weeks of good progress, other tasks and responsibilities could suddenly halt all further progress for two entire months.
Time is of the essence in business. In one or two quarters, the opportunity to be first to articulate a trend can close.
2.
Second, you may consider hiring a ghostwriter. Freelancers can be quite skilled at writing (if you’re lucky) but hiring a ghostwriter means you miss out on something valuable: thinking. When you write, you think. The practice of writing develops the voice that you use every day, in every meeting, in every call.
If you’re not lucky, and the ghostwriter is not so great, the writing won’t be in your voice, it won’t reflect your real thoughts, and won’t seem authentic at all. That's when your writing stops being an asset and instead turns into a liability. It puts your reputation, and even your investments, at risk. Back to square one.
3.
Third—and by far the most problematic in this day and age—you might try using an AI chatbot. (Notice the Em dashes? I promise you, those are 100% human-written.)
Here’s the thing. While a lot of the same problems with the ghostwriter actually apply here too, there are more. I could write for days and days about this topic—about how creativity and innovation die with AI and how AI slop emails are quietly destroying how confident teams and customers are in your business—but I’ll save that for our conversations.
For now, it’s enough to say you aren’t building real trust with AI. What builds trust, you might ask? Genuinely thoughtful writing that proves you know what you are talking about and are in control of your ideas.
So what's the alternative?
I partner with investors and business leaders who want to write about their innovative ideas themselves, want to take it seriously, and want it to happen now, not later. But they understand their own limits. They intend to write, they just want structure, accountability, and helpful market insights from an independent partner.
After working with leading tech brands, like Sony and Metso, to senior consultants and first-time authors, I’ve developed dependable systems to structure writing ideas, define topic themes, get your thoughts on paper, and support in moments where your time and resources aren’t available to stick to the timeline.
I use a proven methodology that I’ve developed while writing promotional literature over 5+ years and a wide range of clients and industries. It has supported me in developing dozens and dozens of white papers, handbooks, blogs, and social media posts that have opened doors and generated sales, and in certain cases grown organic leads up to 400%.
When you work with me, you get continuous guidance and support during the process of writing. You also get structures and principles to improve how you:
Position your writing as a piece of strategic business communication
Select core and supporting topic themes using market insights
Create early outlines and develop drafts using a system
Distribute your writing internally and externally
And every single collaboration is tailored to your exact business.
Your strategy and writing is 100% bespoke, as it should be.
I reject templates, “lofty" promises of ghostwriters, and AI tools because they cheapen your thoughts and do not inspire confidence. As an investor or business leader, you know very well that gaining confidence in your ideas is everything. And confidence in a person's ideas comes from getting the sense that this person thought this through, and deeply understands what the heck they are talking about.
So unlike ghostwriters and AI tools that give you senseless drivel and half-baked ideas, I think the idea that anyone can write for you is nonsense. My goal is to embrace your personal thinking, and bring out the thoughts that are really yours. That’s why I tailor each engagement to your specific ideas, market, and business.
How I work with you.
Introductory call to see if it is a fit
Let’s get to know each other. In an introductory call, I will ask you specific, targeted questions about your writing idea, overall business goals, and your desires from collaboration. Don’t worry, I’m not just making you do all the work. I have developed an approach to the introduction call that prepares us for the next step if we decide to proceed.
If it’s a match, I will send over a collaboration proposal and proceed to prepare for the Editorial Assessment.
Editorial Assessment
The Editorial Assessment is a kick-off deep-dive consultation to define your ambitions for the writing project, and present an analysis of your thoughts from the intro call. It includes deliverables, such as:
Market research document outlining competitive landscape, evaluating topic themes and appeal, and suggesting ideal audience and strategic positioning.
Tailored recommendations for your situation to streamline writing.
Collaborative project plan and deadline based on your needs and schedule.
Ongoing editing and support
With a writing plan in hand, we begin to create early drafts according to schedule. Here you get as much support as you want or need.
If you happen to have several free weekends to devote to writing, my support may be purely editorial. If you have a swamped and only have time for voice notes, I can step in with suggested versions of texts for you to comment on. The point here is that we stay on schedule and ensure your idea stays refined.
During this stage, I am continuously checking alignment with strategic positioning and structural outlining, and you are receiving attentive edits, immediate feedback, and ongoing strategic suggestions to keep the project moving forward.
Copy edit & proofread
Once the overall text is finalized, I copy edit and proofread it for you. This takes place in two phases, with a chance for you to accept or reject any changes I make. This process ensures a final, mistake-free product that you are proud to share with your network, businesses, and partners.
What's next?
For instance, if you are writing about an early-stage venture, your team will need to decide how to communicate their businesses through their website, pitch decks, brochures, white papers, and blogs. You will also have to communicate your decisions and ideas to partners, through LP updates, conference presentations, or board decks.
Luckily, through our collaboration, I am well positioned to provide continued support by establishing a communication strategy and overseeing your sales literature.
Premium option: Private innovation team to legitimize early-stage ideas
I have partnered with a network of expert innovation consultants to let you access a unique add-on service: gather market data and product feedback to pressure-test the ideas behind your business writing. If you need rapid real-world results, or want to put your early-stage investment ideas to the test, this option is for you.
This option gives you a private innovation consulting team to gain real-world feedback, all of which can be woven directly into your texts. This premium tier is designed to maximize the legitimacy of your writing and build authority in your field. It includes in-depth market interviews, competitor research, and market insights from senior business analysts. But there’s more to this option than market insights.
Our innovation team is also equipped to bring your early-stage business ideas to life, so you can test your investment thesis quickly. Get mock-ups, for software UI or industrial designs, that you can put in front of potential customers and refine with early adopter testing. Then, we can create a finalized product ready for early-stage deployment once the idea is fully validated.
To learn more, just book your introductory call and indicate your interest in this option. I will be able to prepare a complete consulting proposal after our meeting.